Duke Energy Ohio & Kentucky have implemented artificial intelligence technology to identify and address scams targeting their energy customers. The AI system monitors websites, social media platforms, and paid advertisements for signs of fraudulent activity, including fake ads and impostor helplines. When suspicious content is detected, it is flagged for removal with the relevant hosting platforms.
Amy Spiller, President of Duke Energy Ohio & Kentucky, stated: “As scammers become more sophisticated, we are proactively working to protect customers from bad actors. We are committed to creating a secure platform for our customers to manage their energy account. If something doesn’t feel right, slow down, verify and report it – our team is here to help.”
The company reported that in 2025 there was a significant increase in scam reports across its service areas, particularly in February when many customers sought bill assistance. Recent incidents included the removal of a paid search ad that impersonated Duke Energy by displaying a false customer service number.
Duke Energy also participated in the 10th annual Utility Scam Awareness Day alongside Better Business Bureau Cincinnati and other utilities to educate customers on how to recognize and avoid scams.
Customers are advised to be cautious if they receive urgent or threatening payment requests. They should verify information using only the official phone number or website listed on their Duke Energy bill. Suspected scams can be reported through Duke Energy’s Scam Reporting Tool as well as resources provided by the Better Business Bureau and the Federal Trade Commission.
Warning signs include demands for immediate payment, threats of service disconnection, or instructions to pay with prepaid cards or cryptocurrency—methods not accepted by Duke Energy. The company emphasizes that it will never specify a payment method or threaten immediate disconnection.
Duke Energy Ohio & Kentucky serve 910,000 electric customers across a 3,000-square-mile area and provide natural gas service to 560,000 customers within a 2,650-square-mile region in Ohio and Kentucky. Parent company Duke Energy serves 8.6 million electric utility customers across six states and operates with an energy capacity of 55,100 megawatts.
More details about Duke Energy’s initiatives can be found at duke-energy.com and through its social media channels.
